The AI Powered Practice: Adapt, Adopt, Advance (With Brad Cost)

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CEU Categories: Ethics, Risk Management, Clinical

Course Description: In today’s rapidly evolving healthcare landscape, chiropractors must harness both real and artificial intelligence to drive smarter decisions, enhance patient outcomes, and grow their practices. This course explores how AI (generative and agentic) and behavioral economics intersect to optimize patient engagement, improve adherence, and streamline business operations. Attendees will learn practical, ethical, and profitable ways to integrate AI-powered tools and behavioral science strategies, ensuring smarter, more effective chiropractic success.

 

Course Learning Objectives: By the end of this course, chiropractors will be able to:

1. Distinguish Between Real and Artificial Intelligence – Understand the difference between human intelligence, generative AI, and agentic AI, and how each can impact decision-making in a chiropractic practice.

2. Apply Behavioral Economics to Drive Patient Success – Learn how cognitive biases and decision science can influence patient adherence, referrals, and cash-based service adoption.

3. Leverage AI for Smarter Patient Engagement – Discover how AI-powered automation can improve communication, reduce no-shows, and increase treatment plan adherence rates, thus improving clinical outcomes.

4. Make Smarter Business Decisions with AI & Behavioral Science – Learn how AI-driven insights and behavioral nudges can enhance revenue, optimize workflows, and improve patient lifetime value.

5. Avoid What’s Not Smart: AI Pitfalls & Ethical Considerations – Identify common AI mistakes, biases, and ethical concerns to ensure technology enhances—rather than replaces—human intelligence in chiropractic care.

 

Course Outline:

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Hour 1

Part 1: Real vs. Artificial Intelligence – What It Means for Chiropractors 

• The evolving role of intelligence in decision-making

• Generative AI vs. Agentic AI: What they do and why it matters

• The strengths and limitations of human and artificial intelligence in practice

Part 2: Behavioral Economics & the Science of Smarter Decision-Making 

• Why people make irrational choices—and how to guide them toward smarter ones

• Core behavioral science principles in patient care and business:

  • Loss Aversion (Why patients quit care too soon)

  • The Commitment-Consistency Principle (How to get better adherence)

  • Choice Architecture (Making decisions easier for patients)

  • Scarcity & Urgency (Boosting cash-based service sales)

Part 3: AI as a Smart Chiropractic Assistant 

• AI-driven communication: Chatbots, automated reminders, and personalized follow-ups

• Using AI to nudge patients toward better health habits

• Case Study: How AI & Behavioral Science Increased Treatment Plan Completion by 30%

Hour 2

Part 4: Smarter Implementation – Avoiding What’s NOT Smart 

• AI mistakes that hurt patient trust and practice growth

• Ethical considerations: Bias, transparency, and the importance of human oversight

• The AI & Behavioral Science Success Framework for chiropractors

Part 5: Interactive Workshop – Building Your Smart Chiropractic Plan 

• Identifying where AI and behavioral economics can improve patient and business outcomes

• Hands-on demo of AI-powered tools for chiropractic success

• Open Q&A and real-world troubleshooting