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Alex Young

Dr. Jay Greenstein, DC, CGFI-L1, CKTP, FMS

Sponsored By: ChiroHealthUSA and Infinedi


Speaking Information: Saturday, October 7, 2023- General Session 10:30am- 12:30pm (2 CE)


Dr. Jay is the founder and CEO of Kaizenovate, a technology company that builds custom mobile apps for chiropractic practices helping doctors differentiate and grow their revenue and their brand.  He is also the founder and CEO of the Kaizo Health Companies. The Kaizo Health companies are comprised of:

  • Kaizo Health is a multilocation chiropractic and rehabilitation practice.

  • KaizoX is a sports performance and personal training company.

  • And Kaizo Clinical Research Institute is a 501-c3 non-profit that runs clinical trials to identify best practices. The Institute is part of a large multi-year NIH study evaluating emerging Healthtech interventions for musculoskeletal conditions.

Dr. Jay is a task force member for the Future of Chiropractic Strategic Plan and is the current Chairman the ChiroTech Consortium Workgroup. His is also the chairman of the Federation of International Chiropractic du Sport’s World Olympians Scholarship Program. He is immediate past Chairman for the Clinical Compass,

Dr. Greenstein is a sought out international speaker and consultant, teaching evidence into practice, leadership, business management and emerging technologies. Dr. Greenstein sits on multiple advisory boards in healthcare and technology.

Program Information

Program Title: The Secret to Grow Your Practice, Your Income, and Your Impact.

Program Description: We are living in an unprecedented time of massive change – certainly in the world at large, and most definitely, in healthcare. While the last decade has focused on the value-based care proposition, triple aim (really quadruple when you include providers), new delivery models, and new payer models, simmering underneath all those changes is a growing undercurrent with far greater reach. This soon to be tidal wave has the potential for both positive and negative impact. Rapidly evolving technologies – and meeting patients where they are (on their phones!) is creating a massive opportunity to improve patient outcomes and provider income. The application of this technology is already beginning to have large scale impact. Empowering patients to create improved lifestyle behaviors through mobile app technology drives better patient outcomes. In this course, we will discuss the background data that drove the evolution of the first mobile app in chiropractic to show significant behavior change for patients in attending their prescribed care plan visits and their home exercise adherence. The published study of over 4,000 patients and the second platform in development will be discussed.


Learning Objectives:

  1. Hour 1

    1. Ensure the audience understands background data and clinical algorithm technology and its application to healthcare and chiropractic

    2. Ensure the audience understands evidence-based behavior change science and its application to healthcare and chiropractic

    3. Ensure the audience understands data privacy and security technology and its application to healthcare and chiropractic

  2. Hour 2

    1. Review the clinical implications of big data and analytics in a 4,000-plus patient clinical study.

    2. Build knowledge base on how data is being used to understand value creation in today’s healthcare system

    3. Review the mobile health technology of gamification to improve treatment plan and home exercise compliance. Understand the key mechanisms to patient and provider behavior change to drive improved outcomes and create greater value for patients and the healthcare system

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