Brad Cost

Brad Cost is a seasoned leader and innovator in healthcare data, technology, and advocacy. He has served as President and CEO of Infinedi, LLC, a national claims clearinghouse based in Tulsa, Oklahoma, since 1999. Under his leadership, Infinedi has become a trusted partner for healthcare providers nationwide, delivering advanced utilization management tools and analytical services for the chiropractic industry while serving as the primary data partner for numerous state and national associations.

In addition, Brad founded Cost Consulting, an electronic data interchange (EDI) consulting firm. In this role, he has advised organizations such as the American Medical Association, California Medical Association, and multiple state chiropractic associations. With a focus on clinical advocacy, he provides expertise on evolving EDI issues and serves as both a consultant and expert witness for a New York City medical class action lawsuit firm, as well as the Physician’s Advocacy Institute.

Brad is also the driving force behind QVH Systems, a healthcare technology venture developing innovative software solutions for providers and organizations. The company has created tools for Accountable Care Organizations, Merit-Based Incentive Payment Systems (MIPS), and Medicare navigation. Its latest product, SnapHX, integrates patient, physician, payer, and hospital data into a single platform, delivering clear, actionable insights for providers, patients, and administrators.

Beyond healthcare, Brad leads Cost Investments, LLC, a commercial real estate and financial investment firm headquartered in Tulsa.

With decades of experience at the intersection of healthcare, technology, and advocacy, Brad continues to be a trusted advisor and thought leader, dedicated to advancing the efficiency and effectiveness of healthcare systems nationwide.

Course Description

The AI Powered Practice: Adapt, Adopt, Advance (With Dr. Jay Greenstein)

CEU Categories: Ethics, Risk Management, Clinical

Course Description: In today’s rapidly evolving healthcare landscape, chiropractors must harness both real and artificial intelligence to drive smarter decisions, enhance patient outcomes, and grow their practices. This course explores how AI (generative and agentic) and behavioral economics intersect to optimize patient engagement, improve adherence, and streamline business operations. Attendees will learn practical, ethical, and profitable ways to integrate AI-powered tools and behavioral science strategies, ensuring smarter, more effective chiropractic success.

Course Learning Objectives: By the end of this course, chiropractors will be able to:

Distinguish Between Real and Artificial Intelligence – Understand the difference between human intelligence, generative AI, and agentic AI, and how each can impact decision-making in a chiropractic practice.
Apply Behavioral Economics to Drive Patient Success – Learn how cognitive biases and decision science can influence patient adherence, referrals, and cash-based service adoption.
Leverage AI for Smarter Patient Engagement – Discover how AI-powered automation can improve communication, reduce no-shows, and increase treatment plan adherence rates, thus improving clinical outcomes.
Make Smarter Business Decisions with AI & Behavioral Science – Learn how AI-driven insights and behavioral nudges can enhance revenue, optimize workflows, and improve patient lifetime value.
Avoid What’s Not Smart: AI Pitfalls & Ethical Considerations – Identify common AI mistakes, biases, and ethical concerns to ensure technology enhances—rather than replaces—human intelligence in chiropractic care.

Course Outline:

Hour 1

Part 1: Real vs. Artificial Intelligence – What It Means for Chiropractors

The evolving role of intelligence in decision-making
Generative AI vs. Agentic AI: What they do and why it matters
The strengths and limitations of human and artificial intelligence in practice

Part 2: Behavioral Economics & the Science of Smarter Decision-Making

Why people make irrational choices—and how to guide them toward smarter ones
Core behavioral science principles in patient care and business:
- Loss Aversion (Why patients quit care too soon)
- The Commitment-Consistency Principle (How to get better adherence)
- Choice Architecture (Making decisions easier for patients)
- Scarcity & Urgency (Boosting cash-based service sales)

Part 3: AI as a Smart Chiropractic Assistant

AI-driven communication: Chatbots, automated reminders, and personalized follow-ups
Using AI to nudge patients toward better health habits
Case Study: How AI & Behavioral Science Increased Treatment Plan Completion by 30%

Hour 2

Part 4: Smarter Implementation – Avoiding What’s NOT Smart

AI mistakes that hurt patient trust and practice growth
Ethical considerations: Bias, transparency, and the importance of human oversight
The AI & Behavioral Science Success Framework for chiropractors

Part 5: Interactive Workshop – Building Your Smart Chiropractic Plan

Identifying where AI and behavioral economics can improve patient and business outcomes
Hands-on demo of AI-powered tools for chiropractic success
Open Q&A and real-world troubleshooting